Well….Hello there….

jpgI want to change the world through food. For me it is a daunting task to take on, recipe writing on a daily basis. Don’t get me wrong, I cook everyday, every single day, I make food for myself for almost every meal.  I am flabbergasted at the notion that everyone doesn’t. I make food, I take pictures, it’s what I do. I started posting the pictures on Facebook and got such a rush of instant gratification as if I was watching someone eat my food in front of me-  the instant approval, the “likes” that would follow. And then the comments…..“recipe please?“. If I hadn’t written it down, I felt pressure to get it written, if I had written the recipe, I felt like “HEY. This is what I do, for a living Yo, this is how I do; my recipes are my currency and therefore, they belong in a book where you can buy them.”

I recently ran a 28 Day Vegan Challenge through my studio, and it was through this challenge that I saw transformation. Transformation in the participants yes, but mostly, in my approach. I am a firm believer of holding a value for oneself, and for me, I felt that if I gave my recipes away, that take me time to create, I would be getting taken advantage of. Through the challenge, being responsible for the content, not to persuade people to become vegan, but for people to become advocates, activists; for themselves, for their planet, for their world and all who live in it. I want everyone to live in full self expression and CHOICE. While my challenge was going on, I watched a TED talk, given by Amanda Palmer, and in it, she talks about crowd surfing; trusting your audience to catch you when you jump. It’s within the exchange. The value happens in the exchange. What I do only has value if people have access to it,  I am only going to change the world by sharing myself  abundantly and trusting that when I jump.. I will be caught.

My intention is not to make people vegan, it is to allow people to realize choice. Maybe you eat less animal foods each week,  maybe you add IN more plant based foods each week. My recipes are food, real food, super delicious, easy, straight forward, amazing food.

This blog depends on you. I will post recipes in an entirely transparent, generous way, daily…. This is what I ask for in returnUSE THEM, SHARE THEM, FOLLOW THEM, PIN THEM, FACE-BOOK THEM, REPOST THEM, TWEET THEM…….VIVA LA VEGAN SLOW FOOD REVOLUTION!

So here I go….I’m jumping….Catch me.

I want *TEN* followers for the first recipe post.

Love you. Ellen.